WHAT WE SET OURSELVES TO ACHIEVE

Burton Thread Co. is not an end in itself, but a means to an end. It exists to honor a craft, to serve the people who love this game, and in doing so to build something worthy of the name it carries. We are the fourth generation of a family that has believed in the dignity of making things well — and we do not intend to be the last.

People form the backbone of our organization and represent our most treasured asset. We will endeavor to act in their best interests in every situation. We will respect the dignity of the individual. We will honor loyalty. We will reward initiative and superior service. We will strive to develop each person to their full worth and to employ their full talents. We will endeavor to be fair, honest, and direct in all of these areas, in a way that creates something greater than the sum of its parts.

We realize we must create a product our customers are proud to wear, and must do this at a price that reflects its true value. We construe a reasonable profit as one that permits us to maintain our craft at fully competitive levels, to invest in the people and partnerships that make this work possible, and to ensure that Burton Thread Co. endures beyond any single season.

To these ends we will offer quality unsurpassed in our field — blends of material, construction, and design carefully considered for the serious golfer who expects the best and can feel the difference. We will never chase a trend, never compromise a material, and never discount what we know to be worth full price. We will constantly search for better ways to perform our craft and honor the standard Edwin Burton Shaw set as Chairman and CEO of American Thread Company.

We recognize that our company is not an island. In its industry, in the golf community, in every pro shop where our product earns its shelf space, it is a colleague and a neighbor. We will take an active part in the culture of this game — not as outsiders seeking to monetize it, but as participants who love it and feel the responsibility of showing up to it with integrity.

We will help keep American manufacturing vigorous and viable. We will live by and defend the principles of free enterprise and honest work. We will be a model citizen in every community we operate in, and will conduct our affairs so as to merit the confidence and respect of our customers, our competitors, our suppliers, and the people who play this game.

These things, by the grace of God, we set ourselves to achieve.

Our Values

  • Integrity

    We say what we mean and do what we say — without exception, without asterisks, and regardless of who's in the room. Our word is the brand's foundation. The moment we make a promise we can't keep, or let a product out the door that doesn't meet the standard, we've broken the only thing that matters in this business.

  • Excellence

    Excellence isn't a campaign — it's a 24/7/365 disposition. "How you do anything is how you do everything." It starts personally and overflows into every product decision, customer interaction, and vendor relationship we have. We don't arrive at excellence. We pursue it, every day, without a finish line.

  • Ownership

    We take responsibility without hesitation, put the mission above ego, and hold each other to the standard we've committed to. The goal isn't to be right — it's to get it right. This brand will face hard calls. We make them together and own the outcome completely. We sharpen one another because we need each other to be excellent, not comfortable.

  • Earn It

    Nothing is owed to us. We act before we're asked, serve beyond what's expected, and treat every win as the starting line for what comes next. The trust, the shelf space, the loyalty — all of it must be re-earned with our customers, vendors, and employees every single day.